Now, I'm sure you'll agree that everything to do with the Woolworths brand is beautifully created and immaculately executed, whether its instore, online or in social. I'm ok to pay a premium to shop at Woolies. Their food stores are beautiful - I'd even go so far as saying they're a "happy place" for me - huge variety, beautifully presented, and a little bit of everything. I'm a good customer there - I have a gold card, and I shop enough there to get my free W magazine (that's full of revoltingly thin people. But that's another post entirely). They Get It, and they do it well. And, I guess a part of me knows that all of this wonderfulness, to make happy customers feel loved and appreciated and listened to, comes at a price.
But I do fundamentally object to being ripped off.
- A chicken and avo sandwich on low GI bread out of the fridges: R26.
- A chicken and avo sandwich on low GI bread from the fresh deli: R35.
Why? Because it's freshly made, and head office said so (I asked). The sandwiches were exactly the same size, and even if the one had a little more filling than the other, surely that doesn't justify a R9 price difference?
- Fresh hake - R121 per kilogram at Woolworths, packaged into portions
- Fresh hake - available in packages however big or small I want them - R69 per kilogram at Food Lover's Market.
- Krone pink bubbles - R130 at Woolworths
- Krone pink bubbles - R99 at Pick n Pay.
If I give more examples, you'll think that I've got nothing better to do with my time... ;-)
But here's the thing. On all three of these occasions, I've tweeted the @WOOLWORTHS_SA account, trying to get a response from them on why their prices are so out of whack.
Not a response. Not a word, not a DM, not an anything.
So, because I'm fairly price aware, I'm going to start tweeting #WWRipOff when I come across a pricing anomaly. I'm not going to be petty and do it for a Rand or two's difference - I get that it costs to be awesome. But when Woolworths is charging upwards of 30% for something than their competitors (or they're charging two vastly different prices for the same thing in the same store), I'm going to make a noise about it. Because if Woolies really wants to be in touch with its customers, it's maybe time for them to start listening (and acting) instead of just talking at them.
#WWRipOff on Twitter.
#WWRipOff on Twitter.